Smart move by JetBlue and fairly simple. Search for twitters who mention the brand and follow them. As a JetBlue lover, it’s an easy decision for me in turn to follow them.
I project they will:
- monitor tweets for expressions of passenger unhappiness and respond quickly
- ping me with deals, offers, etc.
Now to do the same for Lenovo. Right now there is no Twitter account — per se — devoted to Lenovo. I monitor our terms, but the question is how much capacity is needed to do a capable job of monitoring.
I know of one monitoring service that includes Twitter tracking. 😉
@Andy: Geez! Stop trying to pimp out TrackUr everywhere!!!! 😉
@David: yeah, jetblue does a great job with reputation management using Twitter. I’m actually friends with the person behind the computer screen that uses that Twitter account for JetBlue. They work hard to stay on top of new media, definitely