Colin’s Corner: The threat of disintermediation "We’ve always regarded ourselves as trusted providers of information services but now we also need to recognize that some of the most valuable information comes from outside our traditional content generation mechanism , from our users. We need to be about the creation of strong branded communities where people converse together and share experiences and look for advice and information. We need to focus not only on the distribution of information, but also, and more importantly, on allowing the community to share information while providing the opportunity to interact with editors and vendors. As publishers, we need to view ourselves as managers of content, delivering the right content and tools to our users when and where they want to consume the information"
