The Anatomy of a Sale–Ours, Part 1
Good fly-on-the-wall tale by Bo Burlingham about the sale of Fast Company and Inc.
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Fortune.com to merge into CNNMoney.com – Drop Reg Wall
PaidContent.org: September 12, 2005 Archives
Interview with Vivek Shah on the merger of Fortune.com, Business2.com, FSB.com with CNNMoney.
"On opening the walled garden: Fortune.com was the first Time Inc. site to go behind the wall, requiring a subscription for access to most content. Now it will be one of the first Time Inc. sites to open up. Breaking news and current articles will be accessible — as has been the case on CNNMoney.com — but archives and some features will be behind the wall. "As they roam around and they find something (behind the wall), that’s when you can say they now need to become a paying customer. …It’s all about serving your audience in a respectful, smart way."