WSJ.com – Top Web Sites Build Up Ad Backlog, Raise Rates
"In 1999, there was no research and people were chasing fear and greed," says Greg Stuart, president of the Interactive Advertising Bureau. "Now there’s good data, plus marketers with their own real experience."
Always a risk trying to point behind the WSJ cost-wall. But here goes. Good piece on the sold-out situation in online, especially in the auto segment. Big takeaways — broadband is hot, hot, hot.