Marketing nightmare at LL Bean

The arrival of the LL Bean Spring 2006 Fishing Catalogue is aways cause for some celebration in my mailbox. I like looking at the new year’s selection of stuff I shouldn’t be buying.

Anyway, some poor soul in Freeport, ME has a lot of explaining to do. The second page of the catalogue invites customers to "Talk to Our Experts at Our FISHING HOTLINE"

The 800 number, which is "800-LLB-FIS_" (to find out why I’ve omitted the last digit, read on) offers some "experts" alright. But not the kind of experts most people want to contact. DO NOT DIAL THE NUMBER IN THE PRESENCE OF ANYONE! THIS IS NOT WORK SAFE!


After being told about this Royal Snafu last night, and after hearing the first five seconds, all I can say, is DIAL ALL PHONE NUMBERS before publishing them. I pity poor Bean, they are an excellent company and don’t need people like me blogging their embarassments.

Update: 1.31.06 – Kennebec Journal reported on 1.28 that the number should have been 1-800-FISHLLB. "A most regrettable mistake," sayeth the flack.


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