On roadside memorials …

I’m waiting for some feckless shutterbug to publish a coffee table book of roadside shrines — those crosses that pop up alongside the interstate to mark the spot where some loved one breathed their last — and expect to immediately find it on the bargain table for $2.99. Heck, I’d write it myself except for the act of hauling over into the breakdown lane, popping on the emergency flashers, and risking my own life as the 18-wheelers whizz past just to take a picture of two pieces of wood, a garland of plastic flowers …

I first saw roadside shrines in Puerto Rico — apparently its part of the Hispanic culture to mark the tarmac where the bus plunged or the publico had its last chance power drive. Busy intersections and treacherous curves are veritable Arlington cemetaries, forests of white perpindicular planks that are more effective than Slippery When Wet signs for warning of dangers ahead.

About a decade ago they began to pop up around southeastern Massachusetts, primarily around New Bedford, a big Portugese-American enclave. Some local attorney had been taken away for offing some junkie hookers and dumping their bodies in the ditch (New Bedford is also the home of the infamous Big Dan’s Tavern, home of the pool table where the poor woman played by Jodie Foster in The Accused was raped) and I always wondered if some of the crosses were meant to memorialize his victims. Gruesome thought, but now that bucolic stretch from Wareham to Fall River is still creepy as can be thanks to the crosses.

It is strange to read a newspaper account of a particularly tragic car accident and then see, for years afterwards, the trio of little crosses that mark the spot where as wrong-way drunk wiped out a young family. And that’s the point. My father died in a head on crash on Route 130 in Mashpee just past the spot where the highway crosses under the approach path for the runway at Otis Airforce Base. I didn’t erect a cross. But I did seek the spot out the day after the accident, finding it by discovering the detritus and trash the EMTs had left behind by the roadside.

Roadside memorials went official after a state trooper was gunned down by a desperado on Route 3 in Kingston, right by where the old Howard Johnson’s stands by the muddy banks of the Jones River. It’s a big honking pink granite monument in memory of Trooper Mark Charbonnier. Apparently roadside memorials are illegal in many states, but the road crews always seem to mow carefully around them out of respect.

There are many resources about roadside memorials online. The most irreverent is PorkJerky.com — and therefore the funniest, or as the author says, “Funnier than a Retard on Fire.”

It contributes this image to the forthcoming coffee table book project:

There is a book on Amazon, Roadside Crosses in Contemporary Memorial Culture which will not be getting the One-Click treatment from me this evening.

As for my decision not to get out of my car to take pictures of memories, Mr. PorkJerky tells this cautionary tale:

“Here’s the gist: Jeff Frolio, a cameraman for the ABC affiliate in Omaha (KETV 9) was getting some stock footage of dangerous intersections in the Omaha area. Can you see where this is heading? Well, it happened. As Jeff was walking back to the news van he gets plowed. And where did it occur? That’s right, at a dangerous intersection in the Omaha area. Specifically, 220th and West Center, exactly in front of the Wilkins and Alfrey memorial which moments early he was shooting. That intersection is so dangerous in fact, the driver who hit Frolio wasn’t charged with a thing.”

I should get onto more important things. Like using Mr. Jerky’s interactive build-your own memorial tool.

Foldera Completes Oversubscribed $8.5 Million Series B Offering, Following $2.0 Million Series A Offering Completed in August 2005

Foldera Completes Oversubscribed $8.5 Million Series B Offering, Following $2.0 Million Series A Offering Completed in August 2005

I advised these guys when they were Taskport back in the winter of 2004 out in Newport Beach. Very interesting approach to web services in the group collaboration space — using a “smart” folder approach to sort communications and activity automatically. The appeal is to the SMB market that can’t afford an internal Exchange or Notes implementation but which needs some group collab apps such as shared skeds, document sharing, IM, etc.. SMB is the bullseye right now in all IT services, and a custom fit for a web services play like Foldera.
The cost? Free. Total viral play. You sign up for an account and then invite colleagues, customers, friends to join in.

Upselling opportunities if the user needs more disk space, premium support, etc.. Today the company merged into EXSM, and is officially in the market. CEO Richard Lusk is a fireball, entrepreneur (OANDA.com and others). Beta accounts now being offered.

Full disclosure: I was compensated with shares in the company, now holding 45,000 shares, and sit on their advisory board. I made some introductions, helped with the business and marketing plans, and still do some spare-time communications work for them.

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