Reading – what’s on the way – Metrics

I committed Amazonian self-abuse yesterday, ordering the following scintillating titles for my future edification.

1 “Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)”
Eric Peterson; Paperback; $15.72

Sold by:Amazon.com

Shipping estimate for these items:  March 28, 2006
Delivery estimate:  March 31, 2006 – April 3, 2006

1 “Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”
Eric Peterson; Paperback; $37.77

Sold by:Amazon.com

Shipping estimate for these items:  March 29, 2006
Delivery estimate:  March 31, 2006 – April 4, 2006

1 “Search Analytics : A Guide to Analyzing and Optimizing Website Search Engines”
Hurol Inan; Paperback; $19.99

Sold by:Amazon.com

My question is this: how did an English major wind up in a profession obsessed with “metrics?” This is my version of hell on earth. I need to take my pants off to count to twenty-one and now I am living in Excel.

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