I committed Amazonian self-abuse yesterday, ordering the following scintillating titles for my future edification.
“Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)”
Eric Peterson; Paperback; $15.72
Shipping estimate for these items: March 28, 2006 Delivery estimate: March 31, 2006 – April 3, 2006
“Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”
Eric Peterson; Paperback; $37.77
Shipping estimate for these items: March 29, 2006 Delivery estimate: March 31, 2006 – April 4, 2006
“Search Analytics : A Guide to Analyzing and Optimizing Website Search Engines”
Hurol Inan; Paperback; $19.99
My question is this: how did an English major wind up in a profession obsessed with “metrics?” This is my version of hell on earth. I need to take my pants off to count to twenty-one and now I am living in Excel.