Publishing 2.0 » Corporate Blogging Reality Check

Publishing 2.0 » Corporate Blogging Reality Check

Scot Karp posts a smart one:

“This encapsulates so much of why corporate blogging is hard. “Companies” need to behave predictably, unlike people, for the sake of Wall Street and their shareholders. For companies and people to connect through blogging, companies will need to become a lot more human — advocates of corporate social responsibility can tell you how hard that transition is.

Of course, in Microsoft’s case, the Scoble loose canon model is still better than the Steve Ballmer lunkhead model — can you imagine Ballmer blogging? You could only read the blog on a Windows PC using IE, etc.”

Author: David Churbuck

Cape Codder with an itch to write

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,864 other subscribers

Exit mobile version
%%footer%%