Last Friday Lenovo launched its first “official” corporate blog (there are countless Lenovo employees who blog, some of whom can be found in my blog roll). This one is called “Design Matters” and its blogged by David Hill, Yao Ying Jia and Tom Takahashi — the three global leaders of Lenovo’s design group. I’m the cheerleader in the background.
We’re taking a slightly different approach to corporate blogs, eschewing the notion of a single monolith because we believe we need to segment the conversation down various niches — leading with design because design is what distinguishes us from the market. In the future we’ll roll out more on everything from promotions and coupons to philanthrophy and evangelism.
This is only phase one. Phase two gets very interesting. Stay tuned.