John Bell at Ogilvy points at this build-an-ice-cream-sundae app at Friendlys.com. This is a chain of restaurants that started in Massachusetts but has gone semi-national. Anyway, I spent some time building an ice-cream sundae, named it the “Cape Cod Catastrophe”, gave way too much personal information, and moved on.
Is this a harbinger of customer creation tools? Design-a-laptop? I dunno, but John and I are working a cool project to figure it out. The man to check out on the topic is Navi Radjou at Forrester. Back in the days when Jimmy Guterman was editing the now defunct Forrester Magazine I did a feature on “innovation networks” based on Radjou’s research. I think his time has come.