Edge Perspectives with John Hagel: Mastering New Marketing Practices
I’m a Hagel fan. This is from a great post on the “new” marketing.
“* Attract – create incentives for people to seek you out.
* Assist – the most powerful way to attract people is to be as helpful and engaging with them as possible – this requires a deep understanding of the various contexts in which people might use your products and a willingness to “co-create” products with customers.
* Affiliate – mobilize third parties, including other customers, to become even more helpful to the people you interact with.”
Excelent brief way to put it. Nothing to add… just what shoudl be.
Right on!
I just got a bunch of “I” requests from sales, and have to figure out how to get them to start thinking in terms of “A”. A complete and utter mindshift for those not exactly known for embracing change.
This reminded me of your first design blog post…”It’s common to launch a corporate blog with the usual noble statements of intent, rules of engagement, and pledges to listen. Let’s skip past all that. Lenovo already listens…”
I’m in the process of launching a corporate blog and I fear that point will be missed.