John Hagel: Mastering New Marketing Practices

Edge Perspectives with John Hagel: Mastering New Marketing Practices

I’m a Hagel fan. This is from a great post on the “new” marketing.

“* Attract – create incentives for people to seek you out.
* Assist – the most powerful way to attract people is to be as helpful and engaging with them as possible – this requires a deep understanding of the various contexts in which people might use your products and a willingness to “co-create” products with customers.
* Affiliate – mobilize third parties, including other customers, to become even more helpful to the people you interact with.”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “John Hagel: Mastering New Marketing Practices”

  1. Right on!

    I just got a bunch of “I” requests from sales, and have to figure out how to get them to start thinking in terms of “A”. A complete and utter mindshift for those not exactly known for embracing change.

    This reminded me of your first design blog post…”It’s common to launch a corporate blog with the usual noble statements of intent, rules of engagement, and pledges to listen. Let’s skip past all that. Lenovo already listens…”

    I’m in the process of launching a corporate blog and I fear that point will be missed.

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