I have long wondered if I am doing myself a disservice by blogging whatever the heck I feel about in this space, under the singularly unimaginative title of “Churbuck.com”, and whether I should fork my blogging betwixt a professional-focus (really serious thoughts about marketing optimization, metrics, and engagement with social networks) or my typical Tourette’s Syndrome of blogging pictures of my toe sticking out of a holy sock or my dog’s shaved hindquarters
Let’s start with the name: “Churbuck.com”. Okay. So I have a weird last name and got in on the great domain landrush early in the game and have the ultimate vanity email address. Does that mean my blog has to be entitled the same as its address? How unimaginative. Let me consider some alternatives:
- Tongue Bath: dunno, came to me while watching the aforementioned dog chew himself into a coma.
- Caeocethes Scribendi: Ooh. Look. A dead language. This one means “The Itch to Write” which is about the only thing this blog is good for. Think of it as mental backscratcher.
- But I Digress…: shamelessly ripped off from Constantine von Hoffman
- Sweet Home Clamabama: given the importance of clamming strategies to this blog, I figured I’d recognize it in the title
- Anything with an interCap and a lowercase beginning, eg. “marketingBlather”
- Anything remotely “Web 2.0” or for that matter “dot.bomb.” Flooz? Beanz? Yelp? These are utterances of pre-verbal toddlers or dogs in cartoons
Now, the hard part is to determine whether to blog in several different places. A professional blog where I ruminate about multivariate testing and optimization processes for display advertising, blog monitoring and viral engagement; and a demented blog for posts about roadside crosses, dog butts, and special clam rakes.
For the time being — as the man said — if you don’t know what to do, don’t do anything. So I won’t do anything.