James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)

James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)

“Is a blog just a publishing tool? If so, would anyone ask how tech companies deal with people that use pens? I am not being facetious. Just trying to parse the issues.”

An excellent overview of how three companies are approaching blogger relations — SAP, Oracle and Adobe — by James Governor at Redmonk.

Author: David Churbuck

Cape Codder with an itch to write

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