I’m presenting to a group of marketing executives at Babson’s Innovation and Corporate Entrepreneurship program on Friday on the topic of “What’s new and innovative in marketing.”
Being a reluctant presenter, especially when the evil powerpoint is involved, I actually welcomed this opportunity to help me collect my thoughts on where interactive marketing stands in this day of transition from the old page-view world of the past decade to the “engagement” model of today.
Anyway, here’s the deck. Standard stuff but the best I can do for now.