I don’t believe in New Year’s resolutions. But I do believe in long-term plans and wishlists. Here’s mine for the 12 months to come.
1. Get back on the bike: Yep, I miss cycling way too much to sit out another riding season. With some good economic luck I intend to purchase a dream machine and return to road biking in the spring of 2007, a year after the infamous bike-meets-car incident of last Memorial Day.
2. Finish a book: It’s time to focus my evenings on a book. I have two projects underway, I am about to park one on the sidelines and go whole-heartedly after the other. The topic will be the new principles of Interactive Marketing — the 1.0 to 2.0 transformation.
3. Take up Yoga: I know, I know. Yoga is the predictable fad du jour but I need to do something to limber up a once athletic body made hidebound by such repetitious sports as cycling and rowing. If I want to spare myself the agony I just went through for the past two months with a trashed lower back then I need to put on my Danskin and learn the Down Dog.
4. Transform Interactive Marketing: it strikes me that a new model is begging to be born. The last time I felt like I actually innovated was in 1995 when I had the blindingly obvious insight that a vertical banner — aka the “tower” or “skyscraper” — stayed visible when a web page visitor scrolled down a page. I sense there is something similar and just as obvious begging to be born.
5. Get my Technorati Rank up 10,000 points: I started the year in the mid-80s, now I am teetering around 30,000. I want to end the year in the teens and I don’t plan on gaming the system to do it. I love organic growth and am in awe of people like Intuit’s Avinash Kaushik who rose to a four-digit ranking in less than six months.
6. Travel to India: I went on a whim in 1991 with my wife when it looked like Pan Am would go bankrupt and strand me with a bazillion frequent flier miles. The one move we could do that would burn up the miles was First Class to Nairobi or First Class to New Delhi. Thanks to a boss who was an old India-hand (Jim Michaels, the legendary editor in chief of Forbes who won the Pulitzer for his coverage of Gandhi’s assassination) I found myself in India for an amazing month. Now I want to return to see the changes over the past 15 years.
7. Perform one major home improvement: I am the ultimate un-handyman. But I have a rotting boat shop sagging off the backend of the house that is a living museum where my great-great-grandfather ran a sail loft and started the first Masonic Temple in Cotuit, and where my grandfather built Cotuit Skiffs. The roof is leaking, the shingles are blowing off, and I intend to fix it up myself.
8. Get one of my children into a Cotuit Skiff: I own two of the things, one of my three kids needs to step up, climb aboard, and start racing.
9. Come to terms with my commute: I need to figure out a better and more economical approach to a life divided between 750 miles of home and office.
10. In all my getting, get understanding: That’s a rip-off from Malcolm Forbes, who wrote: “In all your getting, get understanding.” Read into it what you will, but I need to take a deep breath and get a better grounding in the important stuff, and less distraction from the buzz and chaff.