The interesting thing about the Apple phone …

Sure, the phone is what it is. And Cisco is suing. But what struck me on the day of El Jobso’s announcement was the massive shift away from the traditional tech press as a communications vehicle to the gadget blogs.

The Apple phone was to Engadget and Gizmodo what the explosion of TWA Flight 800 was to in the mid-90s. The moment when the world abandoned one medium — the so-called mainstream press’s online presence — for blogged news.

Engadget and Gizmodo owned the week between the phone and CES. And I watched as lots of colleagues watched the play-by-play unfold in a blog format — no one was hitting refresh on the homepage of media outlets that ten years ago would have been, reflexively, the go-to source for a new product announcement.

MIT Advertising Lab: Burger King Sells 2 Million Game Copies in 4 Weeks

MIT Advertising Lab: future of advertising and advertising technology: Burger King Sells 2 Million Game Copies in 4 Weeks

I loved the Burger King Xbox promotion and apparently so did 2 million other people. $3.99 games of The King doing his thing struck a chord.

“Burger King “announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks” (GameSpot). That’s a cumulative number for the three titles — Sneak King (pictured), Pocketbike Racer, and Big Bumpin’– that sold for $3.99 each in BK restaurants. That’s more than the 2 million copies of the blockbuster Gears of War sold in 6 weeks worldwide.

The news illustrates three things. First, people don’t hate brands in games, at least not unequivocally. Second, branded entertainment is more than disposable advertising; it’s worth paying for.”

THINK – A smart insight on viral campaigns


The best viral videos have, in most cases, not come from the brands themselves, but rather from the consumers, like the Diet Coke/Mentos videos. Therefore one strategy is to be watchful for consumer content and then have a plan to capitalize on that conversation.”

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