MIT Advertising Lab: future of advertising and advertising technology: Burger King Sells 2 Million Game Copies in 4 Weeks
I loved the Burger King Xbox promotion and apparently so did 2 million other people. $3.99 games of The King doing his thing struck a chord.
“Burger King “announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks” (GameSpot). That’s a cumulative number for the three titles — Sneak King (pictured), Pocketbike Racer, and Big Bumpin’– that sold for $3.99 each in BK restaurants. That’s more than the 2 million copies of the blockbuster Gears of War sold in 6 weeks worldwide.
The news illustrates three things. First, people don’t hate brands in games, at least not unequivocally. Second, branded entertainment is more than disposable advertising; it’s worth paying for.”
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