I found the link to this Jos. Jaffe survey on Conversational Marketing via Strumpette. It’s worth looking at, even completing.
“Purpose of the survey:
To assess the awareness and knowledge of senior marketers of conversational marketing and their priorities for including it in their marketing and communications strategies and measurement.Introduction:
New communications tools are changing the relationships between organizations, consumers, and employees. They’ve enabled the creation of virtual markets and new relationships between individuals and brands. Some organizations are initiating and participating in conversations with their customers, employees, partners and industries.
This is referred to in this survey as conversational marketing.”