Last month I watched Mike Judge’s hysterical view of the future, Idiocracy, which predicts a future where stupidity rises to the top in the evolutionary process as smart people are more selective with their birth rates than stupid ones. Luke Wilson — who improbably is frozen into hibernation, only to thaw out in a garbage avalanche — is the smartest man in the world.
Which isn’t saying much.
Anyway, Luke has to save the world from starvation as the idiots have decided that water is for toilets only and that all crops should be watered with Brawndo, a sports energy drink that flows out of even the water fountains.
Today’s front page of the New York Times gives us the great news from the soda companies that they will introduce “new carbonated drinks that are fortified with vitamins and minerals.”
One exec argued at an industry conference, that “his diet products should be included in the health and wellness category because, with few or no calories, they are a logical answer to expanding waistlines.”