does it suck?

does it suck?

This is my favorite brand sentiment tool in the entire world. Probably because it is free. And fun to play with.
Enter in a brand name and see how it fares. A ten means the brand “rocks.” A one designates utter suckage. This works by going out into the Interweb and looking for keywords and designations of rockitude or suckiture adjacent to them. My music example probably sucks as one can imagine the word “rock” is adjacent to everyone of these names. Same probably holds true for geology brand names ….

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “does it suck?”

  1. You’re right, there is no other way that Milli Vanilli could get such a high rating. Sorry, I know that you are a fan.

    It would be nice if you could customize the search criteria terms.

  2. godsdog – Lakewood, WA, USA – Mitch Ratcliffe is a veteran entrepreneur, technical program manager and journalist/analyst who has observed and participated in every phase of the Internet era, starting on the The WELL in 1987. He cofounded BuzzLogic, was on the founding executive team of ON24, and his first board role was with Match.com in 1996.
    Mitch Ratcliffe says:

    It’s all in triangulating the factors that influence your relationships with these bands.

    If we’d analyzed other aspects of your relationship to these bands, such as your appearance in the Milli Vanilli video, we could explain the apparent rockin’ness of Milli Vanilli, which largely sucked.

    The Manilow rating, though, is troubling to me…..

  3. Yes, indeed. Perhaps there is a Churbuck/Manilow video out there. You know, that guy in the crushed velour suit off to the side of the lounge in the “Mandy” video is actually…

  4. godsdog – Lakewood, WA, USA – Mitch Ratcliffe is a veteran entrepreneur, technical program manager and journalist/analyst who has observed and participated in every phase of the Internet era, starting on the The WELL in 1987. He cofounded BuzzLogic, was on the founding executive team of ON24, and his first board role was with Match.com in 1996.
    Mitch Ratcliffe says:

    A lot of people don’t know that Churbuck was Boy George’s bassist. “Boy Churbuck” just didn’t work for the A&R guys, though, and there was a big break-up after Churbuck met and briefly dated Yoko Ono, who didn’t think “Yoko Churbuck” worked, either.

  5. I’m glad to see a certain we both know, love (sorta) and work for doesn’t rate a one …. a 5 I can live with for now.

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