Acts of aviation contrition – JetBlue rocks

JetBlue knows how to dig out of a hole. I just received this email from them, out of the …blue.

“Thank you for flying with JetBlue Airways on flight #1001 from Boston on March 26, 2007. We apologize that the DIRECTV® programming was inoperable during your flight.

As a gesture of apology and goodwill, we have issued each customer on your flight a $10 JetBlue electronic voucher.”

I didn’t complain. Heck. I don’t even watch the TV but use the time to take a machete to my inbox while listening to the opera (Vox) channel on XM. But, someone did and JetBlue took the time to email everyone else on the flight with a make-good.

Amazing how a little gesture can go so far. Amazon sent me something once, like the first year they were in business. I forget what the gift was, but, ten years later, I can still write about it. Peet’s just sent me a cheap travel mug-thing. I love Peet’s, their French Roast drip grind is my main vice. JetBlue just moved into legendary category with their make-good for a mistake I didn’t know about.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Acts of aviation contrition – JetBlue rocks”

  1. Miss Betsy says the same thing and forbid from going down to the harbor today with my checkbook. Of course, she’s up in Las Vegas partying with her sister consultants, soooooooooooooooooooooooo.


  2. Krista Summitt – Research Triangle Park, North Carolina – Krista is the host of the hilarious and must-listen Wine and Popcorn podcast about ABC's Scandal, as well as Wine, Fashion, Music, and Social Media. By day, Krista is a Chief Storyteller (aka Content Marketing Strategist). She's currently taking guitar lessons again and hopes to run her first half-marathon within a year. She's also a lifelong Chicago Bears fan, a DJ, and NY Times Crossword fanatic.
    Krista says:

    Peet’s coffee rocks. It gets no better than Peet’s with a warm slice of bread from Great Harvest.

  3. I flew RT to Lauderdale and back (LaGuardia) on March 1, weeks after their day from hell.

    It was, like all their other countless flights I’ve been on, a joy. My only beef — the flight back was delayed two hours and I didn’t get an email alert. The attendant says you can sign up for flight status alerts by SMS or email but for the life of me I couldn’t find it.

  4. Blog rants aside, I do have a happy customer support story. I bought a camcorder from years ago. The price was good and I got free shipping in the deal. (I hadn’t heard of or used them previously.) About three days after the camera arrives, I get a call from a service rep. He asks if I got the camera, have I used it, was I happy with it, and did I have any questions? In fact, I did have a couple questions. And sure enough, he had the owners manual right there with him and gave me answers (correct ones) to everything I asked. This is 7 years ago now and I still marvel at that simple act.

    Coming shortly, the utter hell that is transferring funds internationally using Western Union.


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