Sitting in a conference room discussing the forthcoming summer Olympics, amazingly uncrippled by jet lag … a post more appropriate for Twitter, but I’ve all but dropped Twitter as one of the most spectacularly useless toys I’ve played with this year.
I’ll blog on Olympic marketing later — I have the global web strategy and am presenting my plan tomorrow. The challenge is simple: what can an Olympic sponsor do online that users will actually care about and return to?
I think I have an idea.
This is a short trip. Three full days in country, four nights, not a lot of exploration or out of office experiences — unlike last year’s first trip where I spent a lot of time meeting Chinese internet companies.