Yahoo to Buy Online Ad Company Right Media – Mergers, Acquisitions, Venture Capital, Hedge Funds — DealBook – New York Times

Yahoo to Buy Online Ad Company Right Media – Mergers, Acquisitions, Venture Capital, Hedge Funds — DealBook – New York Times

Let the ad serving games begin.

“Right Media, a four-year-old company, runs an exchange in which advertisers and publishers buy and sell online ad placements in real time through an auction system. DoubleClick, which specializes in serving ads on Web sites, announced recently that it would develop a similar type of exchange. Online publishers are increasingly turning to exchanges like these to sell ad space on their sites.”Since the DoubleClick deal, takeover speculation has also surrounded other online advertising companies like aQuantive and ValueClick and 24/7 Real Media.”

Author: David Churbuck

Cape Codder with an itch to write

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