Paranoid marketing

Linked-In may have figured out a way to induce people to pay for the perfectly adequate free service.

“See who has viewed your profile”

If that doesn’t appeal to one’s paranoid vanity, what else would? I know a “General Manager” at Thomson, and someone at Solon Management Consulting (probably Hubertus von Wulffen in Munich), and two Lenovo colleagues took a look. But the other 15?

That will cost me $20 a month. No thanks.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Paranoid marketing”

  1. It looks like LinkedIn has taken a page out of Match.com’s playbook. Personally, I don’t see the value, but enough people will to generate some significant numbers.

  2. I don’t know if you counted me as 1 of the Lenovo Colleagues, but I did check your profile… Posting this in your blog will save you $20, whilst getting you the same information.

  3. Am I just a cheap scotsman (redundant, I guess), or do other people also think that the monthly rates for the service are totally out to lunch?

    With the exception of a few profligate C-suite types (who will try to expense it anyway) who would get enough utility out of what’s basically a jumped-up Friendster for business people?

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