Semi-back

I can’t backup the blog contents, but I did turn off comments due to a massive spam attack which may be the reason the blog is getting hosed.

Blog death

I won’t go into the hairy details, but my newest imprecation to my enemies, the one that will replace the traditional Arab curse of “may the fleas of a thousand camels infest your armpits,” is this:

May your ISP of 10 years be acquired in a regional rollup.

I’ll get into the gory details later. Right now the priority, while I can see this blog, is to backup and FTP everything off of the servers. Alternative plans are being made.

When the elephants dance …

… the grass gets rich. Microsoft takes on Aquantive — owners of the Atlas ad server and interactive agency Ave.A/Razorfish. Obvious that Billg is not conceding nothing to Google in the war for advertising. This, on the heels of 24/7 going, means the ad server industry just went away and has been consumed by the mammoths. I’ll predict MSFT next buys Yahoo — by December.


Then comes the Valleywag rumor that Google is looking at spending $100 million for Feedburner. Interesting move on their part — makes sense, and checks off the RSS advertising box in one neat swoop. Any blogger with half a brain launders their feeds through Feedburner — their stats are solid and they provide the strongest insight into RSS traffic of anyone. Add that to Google Analytics and … (I’m getting tired of being a Google Gusher)
 

Score one for the good guys …

.: BEHOLD THE POWER OF BLOG

“I have never experienced such a quick customer response and such integrated corporate communications. The fact that they found me, communicated with each other, and solved the problem immediately was impressive. I was so blown away, in fact, that I couldn’t help but repeat the story to everyone I saw on Monday. The way I told it, Lenovo had swept in from cyberspace to save the day. I told my professors, my classmates, my family, and even that random undergrad in the cafeteria who was behind me at the register.”

And that class, is how you build a brand online.

Half-day with Google

I was at Google’s 2nd CMO Summit today at the NYC Googleplex in Chelsea. What did I learn? There were no headlines to report, but a significant focus on video and off-line capabilities, some discussion of Google Analytics, no discussion of Doubleclick, and a variety of presentations ranging from the very academic to the very entertaining.

Brand was the macro topic — as in, yes, you can build a brand online. I remain a solid skeptic, but will concede that as Google opens their platform of offerings to include rich banners (Video enabled), assimilates DoubleClick, and pushes forward with their intent to traffic print, radio and TV through a bid system, that it is entirely conceivable that a brand campaign could be launched and thrive in the Google ecosystem.

Some discussion of Web 2-dot-whatever, user generated content, community, but none on customer satisfaction and reputation management. Google is, after all, a left-brained company who appeals to people like me for the reason that they are obsessively quantifiable. As they bring that engineer’s approach to media, especially traditional media, the stakes will change big time in the media world, with Google positioned to:

  1. Cut the agencies out of buying and planning, wreaking havoc with the agency revenue model (agencies survive and thrive as creative production houses)
  2. Disrupt the web metrics industry
  3. Begin to leverage its clickstream knowledge and deliver very hardcore targeting.

Still a smart company that is poised to become the most formidable advertising platform of all. I wish I could quote some of the better lines, but I’m going to treat the session as an off the record affair (Google never said it was off-the-record, but I’ll make the assumption)

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