Inside the Box » Blog Archive » Best Engineered Campaign – The Ultimate Spill Test
Very interesting to look at comments on the Lenovo ad campaign and realize people are sometimes unwilling suspend belief on what they see — probably due to years of being conditioned by the PC industry to take the advertising at face value around Speeds and Feeds. One commenter on a popular blog said he felt this campaign was no more off-target than men being chased by frantic women in the Axe ads. I dunno about that.
Anyway, a lot of initial reaction was around disclaimers. Matt Kohut at Lenovo’s Inside the Box delivers a great one:
“They talked about dropping a system into a bathtub the night before to try it out, but no one wanted to stick their hand in the tub. They went back and forth saying You do it. No, YOU do it. I’m not sure that they ever did the test, but just went ahead and showed up at NASA and dropped the system into the tank. The result is what you see here.Oh, and the system lasted for 3 seconds. Longer than I think I would have expected it to.”
