The housing boom hasnâ€™t turned into a bust quite yet, but it is losing steam fast. In the meantime, the impact of the credit crunch is being felt in other areas of the U.S. economy, including advertising. A new report released today by TNS Media Intelligence shows that overall spending on advertising declined for the second quarter in a row.
Um, we’re seeing CPM and CPC auction prices spike. Sure, gross ad spend may be down, but it’s also migrating to online where there are a lot of dollars chasing a finite amount of opportunity. Heck, Forbes.com is quoting a $100 plus CPM for display. Try buying rich media/online video impressions. Nothing is cheap, yet top management wants to believe if it’s web it is cheap, measurable, easy and fast.
Only measurable applies.