Will The Ad Slowdown Reach The Web? « GigaOM

Will The Ad Slowdown Reach The Web? « GigaOM

The housing boom hasn’t turned into a bust quite yet, but it is losing steam fast. In the meantime, the impact of the credit crunch is being felt in other areas of the U.S. economy, including advertising. A new report released today by TNS Media Intelligence shows that overall spending on advertising declined for the second quarter in a row.

Um, we’re seeing CPM and CPC auction prices spike. Sure, gross ad spend may be down, but it’s also migrating to online where there are a lot of dollars chasing a finite amount of opportunity. Heck, Forbes.com is quoting a $100 plus CPM for display. Try buying rich media/online video impressions. Nothing is cheap, yet top management wants to believe if it’s web it is cheap, measurable, easy and fast.

Only measurable applies.

Author: David Churbuck

Cape Codder with an itch to write

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