Thanks to David Lamborn and Kelly Skaggs at the Lenovo Design and Usability team for this nice link. Anyone who has spent months on a beautiful ad or web page, only to see the accelerators, swooshes, starbursts, and calls for “a bigger logo” and “less white space” is going to feel the pain of this.
This is what lead my wife to leave design…
“can you make that bigger, and blue!…ooh and Bold, yeah BOLD EVERYTHING”
[rolleyes]
apply directly to the forehead
I feel for designers. Actually I feel bad for designers who work for ME.
“More Cowbell, Dammit”
I’ve had a go live on hold for 2.5 months waiting for logo approval. Which means I’ve also been waiting for my final pay day…the joys of contracting…
If you’re really secure in your [brand identity] then you don’t worry about the size of your [logo]. Dr. Freud, Dr. Freud! Call for Dr. Freud!