Social Media Marketing and the Class of ’08

ForbesOnTech: Blog Monitoring; Its Understood by Soon to Graduate Students

Former colleague Jim Forbes on his discussions with college students about the impact of Social Media Marketing and Corporate Journalism on the customer-corporate relationship:

“Not one of the students I talked to suggested or seemed to seriously consider countering negative blog posts with counter attacks. I suspect that thereâ€s an instinctive awareness of basic public opinion among young people that have grown up with social media that helps them understand that exchanges of bodily fluids with online polecats is a wasted effort.”

Author: David Churbuck

Cape Codder with an itch to write View all posts by David Churbuck

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