“Big Business “Blog Council” created, business world yawns” from The Intuitive Life Business Blog
Dave Taylor nails it. I don’t need to spend money and time commiserating with JAMS (Just Another Marketing Suit) about corporate blogging or word of mouth marketing. When are blogs going to cease being two-headed chickens? Do PR people have associations devoted to discussion of press releases? This isn’t rocket science people, so wake up.
Anyway, Taylor says it better than I. And no, I wasn’t invited to join. Then again, I don’t own an island in Second Life either.
“I woke up this morning to a lot of fawning messages from people in the blogosphere about the new Blog Council, founded by a dozen big companies that generally just don’t have a clue about modern customer relations and marketing: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.
“Let’s read their press release (press release about a blogging group?) to get a sense of what they’re doing:
“The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.”
Okay, ready for ten totally off-the-cuff (let me reach around the back of my chair, dig around, and pull something out of my pants) tenets of corporate blogging?
- Don’t join a committee devoted to corporate blogging
- Don’t read a book about corporate blogging
- Start a blog
- Start the blog on WordPress, enable comments, and post full text, not excerpts
- Be a half-way decent writer with something interesting to say (Read Strunk & White’s Elements of Style annually)
- Don’t use the “Royal We”
- Don’t bullshit or dissemble
- Don’t let your CEO blog unless he already has a blog or really likes to write and has the time to do it
- Avoid corporate blogging policies over a page long
- Don’t make promises to pissed off customers you can’t keep
- and bonus suggestion, you don’t need to pay anyone to monitor blogs for you, just figure out Technorati, Google Blog Search and Google Reader or Bloglines and do it yourself
Seriously, want to talk about corporate blogging? Ping me. I give free advice to anyone who asks.