Fester is the media economist and will have smarter things to say about this news, but the decision to launch Jackass 2.5 direct to web, with an ad version as well as an iTunes download play — I think is very cool and a major wrench in the works for the distributors who just had their legs cut out from beneath them.
Gotta love the money quote:
““There’s more vomiting, nudity and defecation,†one executive said, speaking more candidly than the companies involved had agreed to and on condition of anonymity. “The stuff that consumers really want.—