Digital Influence Mapping Project: Corporate Blogging Grown Up
John Bell — he who helped us launch Lenovoblogs.com in 2006 and is now helping us with the Lenovo Olympic Blogger program, gives us a score in the company of other brands who are blogging:
“The Social Score (how connected are they: 1 to 5)
Lenovo gets a 4.5
Lenovo Blogs is growing in depth and breadth. That means they continue to add bloggs and bloggers. Unlike Wells Fargo, they tend to limit the number of bloggers on a single blog to somewhere between 1 and 4. The breadth part includes adding other social features like the Flickr gallery and del.icio.us feeds. I would guess we will see a YouTube gallery soon, Dopplr and other features.
No appreciable blogrolls anywhere. That seems to be a common issue with “official” corporate blogs. Linking feels like endorsement no doubt and that causes anxiety. Also, corporate blogs don’t jockey for popularity the way personal blogs do through link-baiting and eventual link-love. They rely more clearly on search results to connect with readers. Lenovo blogs shows up on the first two pages of Google results for Lenovo (but not ThinkPad).”
Thanks John.
John makes an excellent point on Blogroll… and a good find on ThinkPad not showing for search. Both things can be fixed 🙂