Tom Doctoroff: My Olympic Torch Run: Planning, Propaganda and Passion – Politics on The Huffington Post
Good piece by JWT’s Tom Doctoroff on carrying the Olympic torch in China:
“A few days ago, I ran 100 meters in Minghan, an outlying industrial district of Shanghai and home to one of Jiaotong University’s five campuses. It was difficult not to be moved by the participants’ emotional release and spectators’ unity of ambition. Despite China’s awkward progress on many issues of concern to Westerners, its resolve to confront operatic challenges – from natural disaster to economic crisis – is inspiring. That’s what the Torch Run was ultimately about.”
