Ben Worthen at the WSJ blogs on a Deloitte study about how businesses overinvest in tech when building communities.
1. Going out with the claim that 60% of businesses invest over $1 million in online communities thanks to a Deloitte typo that should have stated 6% is not a great way to get off on the right credibility foot. Worthen does the correction, but …
2. The comments on the post are cluttered with community vendors, imagine that.
3. “Community” as a term, is tired and over-fraught with implications of good will, social good, and cooperation among customers and companies.
4. This is bad research on a tired topic.
“One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.”
“So I wanted to get out and stay out. I really did. I wanted at least to have the summer off. But stuff keeps happening and I can’t resist. Jerry Yang and Carl Icahn and Steve Ballmer continue doing their frigtarded three-way monkey dance. It’s getting to be like one of those Ricky Gervais bits in the original Office (the funny one) where he lets the scene go on too long and it goes from being funny to being painful … and he still won’t stop. He makes you watch. It’s terrible but you can’t look away. And, if you’re me, you can’t help rushing to the computer to make fun of it. So thanks a lot, Ballmer-Icahn-Yang, for not letting me getting any rest. Just when I thought I was out, you pull me back in. Bastards!
Plus look at the ridiculous shit happening in the rest of the Valley.”
Good to have him back, I was missing my daily dose.