New Lenovo TV ads

These are making their debut during the Olympics. I’d really appreciate any feedback. I’ll disclose my favorite later. These are Ogilvy and Mather spots. I’ll get the credits on the creative and production teams from my colleagues this evening. Time to hit the beach.

We call this one “Troll”

This one is “Laser”

And “Castaway”

Finally, “Sumo”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “New Lenovo TV ads”

  1. phdunay – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of Facebook Marketing for Dummies (Wiley 2009). His unique approach to integrated marketing has led to recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2009.
    Paul Dunay says:

    I like the Troll the best – nice work David!

  2. Sumo because it’s funny and has the Sumo champ from the US. Way to go, full employment for out of season Sumo wrestlers. Ichi ban!


  3. I like the Sumo.

    Here is just a pet peeve, I like the idea of syndicating on YouTube for mass distribution but when embedding, why not use a higher video quality. Love the Vimeo HD channel.

  4. Great videos! My favorites in order:
    1. Troll
    2. Laser
    3. Castaway
    4. Sumo

    The sumo one I had to think a little bit harder on how it relates to your computers.

  5. Sumo for sure. creative, and somewhat inspirational…I guess I can relate, a slightly oveweight asian guy.

  6. I liked Troll, Laser and Castaway because besides being entertaining, they conveyed a specific feature in a clear way. Sumo did not since everyone says that they are “lightweight” but the commercial was not specific enough.

    All 3 very entertaining though.

  7. I love the troll. I’ve watched this about fifty times, and still belly laugh. Does anyone know where I can get a troll outfit for Halloween? And maybe a baby one too so my little girl can go as a matching baby troll? Hoo haa, hoo haa.

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