Malware Attack on Facebook – CSO Online – Security and Risk

Somehow this news from CSO Online that Facebook is a possible malware venue doesn’t surprise me. The number one annoyance in my experience is the incessant app downloads that ask a user to spam their friends to enable it for themselves. The app Lenovo is using during the Olympics from Citizen Sports is not malware, but, any perceptions by users that applications are risky is going to quickly injure confidence in the Facevok platform. IMHO.

“August 07, 2008 — CSO — The popular networking site Facebook is the target of a new attack that is spreading messages with malicious links.

Boston-based IT security and control firm Sophos is warning users about the problem. Sophos said Facebook user’s computer can be infected after they view a video that is infected with the bad code.

According to Sophos, messages left on Facebook users’ walls are urging members to view a video, which appears to be hosted on a Google website. But users who click on the link are taken to a site which urges them to download an executable file to watch the movie, according said Graham Cluley, senior technology consultant for Sophos. The file downloads malicious code and displays an image of a court jester sticking his tongue out.”

Sophos: Facebook Malware Attack Puts Work Computers at Risk – CSO Online – Security and Risk.

It’s not a team without a uniform

Onanistic photography isn’t the easiest thing in the world to pull off, especially when you’re goofy from two Tsingtaos, jetlag, no dinner, and the most perspiration filled day in your life.

Beijing is crazy. Our hospitalty center is hopping, the Olympic Green was just stupendous. Tomorrow …. opening ceremonies. I’m not attending. Tickets are very, very hard to get. I intend to lay low and work with the bloggers and get some photos uploaded. Lunched with the good crew from Ogilvy, sat in a lot of cabs, tried to figure out the subway system, and did an utterly insane Crossfit workout-of-the-day which nearly did me in. Way too tired to be intelligent right now.

So, nice uniform, hey? I so called the jaunty visor a mile away. I especially like the cuffs on the sleeves — green on my right left arm for starboard. Red on the left right for port (If I walked backwards, thx for pointing P.Kim).

All sites seem up

So, quickly, this is what seems to be working here in Beijing. (Your mileage may vary, but this is off the hotel broadband). So much for the fears that have been keeping me awake the last 12 months. Knock on wood.


2. Our athletes’ blogs

3. Our Olympic Podium

4. Flickr

5. Auto-detect (someone needs to tell Google that just because I am China does not mean I have suddenly learned Chinese. Check out the about page on David Oliver, the American hurdler who’s blogging on an IdeaPad.

6. YouTube

Beijing is unrecognizable …

… In a good way. Let’s get the smog report out of the way first. Yep. It’s hazy. I saw the sun, way up there, but overall the place is blanketed by a fug. Not to be an apologist, but I’ve seen worse near the Vince Lombardi Rest Stop on the New Jersey Turnpike.

What’s different?

  1. No traffic. The even-odd car restrictions are working.
  2. Olympic VIP lanes zip things right along … if you’re on Olympic business.
  3. Trees. Tons of trees. The landscaping effort is astonishing. Sprinkers blasting away.
  4. Clean. Nary a speck of litter
  5. Security — pretty tight getting into my hotel, into the health club, etc.Lot of citizen “deputies”

Cross-eyed with jet-lag. To bed.

On sponsorship and platforms

The Economist’s special section (Aug. 2-8) on the business of sports has some interesting insights into sports marketing which left me missing an angle – the impact of digital media on the activation and ultimate value of a sports sponsorship. A quote by Tony Viniquerra, president and chief executive of Fox Network, “The more platforms you put the stuff on, the less valuable it is to us.” While he was quoted in the context of Major League Baseball webcasting games to exile (out of market) audiences, I found it ironic to read elsewhere – in the New York Times on Monday, that NBC was openly hostile to the internet as an complimentary platform to television as recently as Sydney, only to see these Beijing Games eight years later as very digital Games worthy of some 3,500 hours of streamed content, especially in the long tail sports, so much so that some corporate IT network administrators are dreading the impact of online sports streams on their corporate LANs these next few weeks.

I don’t expect to see a major transition away from the lean-back medium of television sports to the lean forward model of PC delivered streams – not on a mass basis as broadband and PC penetration remain uneven in most markets. And certainly am not holding my breath for some significant shift onto third screen delivery such a phones and wireless mobile devices. One doesn’t take in a first run blockbuster on a 3″ screen — there is a reason why Best Buy flogs really big televisions in late January for the Super Bowl – people want the spectacle of sport on big screens just like they want their special effects laden blockbuster on the big big screen at the Cinema Infinity.

The second screen phenomenon of a viewer watching sports on a television with a PC next them for stats and maps is compelling, especially to broadcasters and marketers, but as a fan who likes to watch the Red Sox out of the corner of one eye, I don’t find myself looking out the other at for serious geek-out stats. The 3D strike box thing generally lags the action, and with Tivo interrupting the synchronization as I step away for inter-inning pees, I don’t buy the benefit of the second screen phenomenon — nevertheless, a ThinkPad is in my lap during most sporting events, even if it is just so I can be a workaholic and check email during lulls in the action.

If one were a CMO looking at a dollar of sponsorship money, the first 10 cents goes to the team or league – FIFA, NFL, IOC, FC Barcelona, Williams F1 – the rest goes to advertising to tell the world about the sponsorship. The Economist cited WPP as estimating $38 billion was spent last year on sponsorships but $449 billion was spent on advertising. Joe Tripodi, CMO of Coke, Olympic sponsors since 1928, told the Economist: “In sponsorship it’s not what you have, it’s what you do with it.” My job is figuring out what to do with it online. The options are huge and a little daunting in terms of the sheer number of interactive channels available. I’d estimate of the 90 cents going for advertising, interactive is probably getting 20 cents, maybe 30, and the expectations for accountability and breakthrough results are huge.

Dropping a big check on NBC or Eurosport for a few hundred 30-second spots is a nice thing to be able to do, but we geek marketers get less money to play with, and frankly I for one am glad for it. I hate buying brand online through repetition and out-shouting share-of- voice tactics. Sure, the online publishers love to take the money, but the measurements just don’t support pissing the budget away on tattoo campaigns where the brand name is cycled through innumerable banners, pre-roll videos, and fixed placements on site sections. I don’t buy online awareness through repetition, but through surgical strikes that, if they hold any merit, get passed along or are addictive enough to attract their own audience. Maybe it’s my background in media, but I rather organically develop content that will build audience rather than rent someone elses. Yes, we’re getting as part of our television play and I have full expectations that it will perform well. But I’m a “brought to you by” parasite to NBC’s host. A so-called Top Sponsor like Lenovo is in the position of actually enabling the Olympics – it’s our PCs that are powering the venues and the officials, we’re providing the athletes with the machines. The only other sponsor category that one would argue is genuinely on the ground is shoes – it you are Nike or Adidas this is it – the big show. It gets no bigger than this. But if I am (and I want to be careful not to disrespect other sponsors) the official drink, credit card, or film ….. what kind of content can I hope to build online that is going to be of interest to the fan or casual audience member. (The exclusive “provider of the Games” category is killer, I was freaked to sit in Berlin at the 2006 World Cup finals and see there was only one beer served in Hitler’s Olympic stadium, one beer of all beers, in a country that is the beer capitol of the world: and that beer was Budweiser.

Interactive sponsorship needs to change with the technology. The days of the online sweepstakes to win the trip for two to the Games is over. The 30-second spot, billboard, bus wrap, and massive logification will continue indefinitely, but the web ….things are only now beginning to get interesting.

Try, try again

Second time’s the charm. In ten minutes I should be on my way back to Boston for another exhilarating day of airport bingo and the long march over the Pole to Beijing. So …..until then, keep your emails coming. I won’t be reading them for another 30 hours.

In the meantime, one should read Kaiser Kuo’s tips for foreign journalists.

“Please do not write “Beijing is a city of stark contrasts” and refrain from using any variation thereof — “a city of startling juxtapositions,” or (needless to say) “a city of yin and yang.” Not that it isn’t a city of, um, rather pronounced differences; it’s just too damned lazy an observation to make. A special enjoinder to photographers: please resist the temptation to position yourself in a hutong with a decrepit but charming tile-roofed courtyard home in the foreground and a shiny, hyper-modern steel-and-glass skyscraper rising behind. No using Blade Runner comparisons for Beijing. You’ll want to save those for Shanghai, believe me.”

Whereabouts – Aug 5-26

Update: hosed myself and missed my flight to Dulles. So …. back on the Cape (talk about anticlimatic) and repeating the itinerary tomorrow same time, same plane. First time I’ve ever been so stupid. Sat in the lounge, waiting for the flight to get called, hanging onto instant messaging sessions, figured I’d cut it close to 20 minutes to spare. Dumb. Got to the gate. The jet bridge had been pulled back. I pleaded. I was denied. Oh well. So it goes. Some things are meant not to be.

This should be set on “future post” to go live at 10:30 am on Monday (writing this on Sunday) as I board my flight to Dulles and connect to China.

Which is where I will be for the next three weeks. Beijing.

Cell phone, for those of you who know it, is getting turned off between 11 pm and 6 am Beijing time (that’s 11 am to 6 pm EST). Colleagues – I will try to be online as often as possible, but email is the way to go.

New Lenovo TV ads

These are making their debut during the Olympics. I’d really appreciate any feedback. I’ll disclose my favorite later. These are Ogilvy and Mather spots. I’ll get the credits on the creative and production teams from my colleagues this evening. Time to hit the beach.

We call this one “Troll”

This one is “Laser”

And “Castaway”

Finally, “Sumo”

Beijing story list

I have a few goals for the next few weeks, they are:

  1. Meet, face to face, every one of the 100 athletes who are blogging in our Lenovo Olympic Athlete program to thank them for participating
  2. See my daughter’s former teammate, Elle Logan, row for the U.S. on the women’s 8+ at Shunyi
  3. Catch a baseball game – these are the last Games for baseball and I really want to see a team like the Cubans play the Chinese
  4. See my step-sister’s father-in-law who I met for the first time two years ago when I first visited Beijing
  5. Explore more of Beijing. I’ve done the Great Wall, Forbidden City, Tiananmen. Summer Palace, Ming Tombs are up next
  6. Meet Kaiser Kuo – the dude was in one of China’s first heavy metal bands and is a master blogger
  7. Stay in shape and lose weight, not gain it; but continue to eat as adventurously as possible
  8. Not get too frustrated by connectivity issues and access to the production tools I need (, Flickr, YouTube)
  9. See as many of the Olympic venues as possible. Architecturally this is going to be a treat
  10. Take some respectable photographs so Uncle Fester won’t regret loaning me the Nikon D200


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