Mark Cahill on PC Mag’s decision to ditch dead trees and go all-digital, a reminder of why Mark remains one of the best media strategists out there.
“I believe we’re seeing the tip of the iceberg. Those that can make the jump will start to make that jump quickly. Notably, I expect to see trade journals become a relatively rare beast. Ivory towered experts lecturing professionals about their profession is a thing of the past. Instead, users will gravitate to profession-based niche social media. The journals will slowly cease to exist, and the magazines that remain will be serving the less technical of the professions.”
* Mark and I worked together at Reel-Time and IDG.