From colleague Gary Milner, further dour sentiment towards Facebook and Myspace as marketing vehicles (see my earlier pointer to P&G’s new CMO saying essentially the same thing — marketers aren’t that capitvated by advertising next to photos of frat boys doing keg stands).
“However, more than half (55%) of the 180 responding chief marketers–representing brands with revenues ranging from $250 million to more than $10 billion–indicated low current interest in actually incorporating the networking sites into their plans.
“One-third said they’re “not interested at all” in getting Facebook and MySpace into their plans, and 22% said they’re “not too interested,” while 35% are very or somewhat interested.”
Why in the hell would Facebook, MySpace or other social networking sites think any brand would place an ad without verifiable, controlled demographics? I don’t understand why the venture backers of sites like MySpace or Facebook didn’t understand this and take appropriate corrective action early.
It looks like another example of”Let’s rent a barn, Sparky, and put on a show” business modeling to me.
Jim Forbes