Lenovo’s “Customer of the Year” — Constantine von Hoffman (for threatening to tell people we delivered a ThinkPad to him ahead of schedule) — has posted his annual list of the top marketing boners, blunders, bloopers, etc.. I strongly recommend a full visit, my favorite is Vista toilet paper and Lolita brand beds.
1 Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
2 Framingham State College uses the word blah 137 times in a 312-word fundraising letter.
3 Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
4 Woolworths (UK) launches Lolita brand of beds for young girl
See the rest below ….
Top 10 Marketing Blunders of 2008 « Collateral Damage.
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