This weekend I received a LinkedIn query from an alumni group I belong to asking if anyone wanted some freelance work ghost blogging for some executives. The more I thought about it, the less annoyed I was at the concept.
Then I found this well argued post by Mark Schaefer about other corporate ghost writing examples and all my reservations faded.
“The chairman does not pen his own speech, yet nobody questions that they own it. They don’t write the shareholder’s letter in the annual report, yet this is deemed as authentic. Do you think Former GE Chairman Jack Welch sat there and pecked out his own book? And yet it is seen as his.”