Today’s CMO: Job Hoppers or Growth Drivers?
Great quote from my former boss and CMS guru Tom Wentworth on what distinguishes a great CMO from an ordinary one:
“Applying the wrong tactics,” Wentworth added, “no matter how great you are at implementing them, is a surefire recipe for disaster. The best CMOs obsess over the customer and work backward to the solution,4 whatever it is. That’s why the most important attribute for a CMO today is the ability to learn and adapt. World-class CMOs never follow playbooks or trends, they create them.”
Always the revolving door of the C-section, the CMO role seems more than ever to be a confluence of IT, strategist, salesman and creative director than ever before. While not a direct path to the CEO job (that usually sales), the world of the contemporary CMO is a crazy jumble of data driven acquisition, social and traditional brand building, and the atrocious new buzzword du jour: storyteller.