Qualcomm Shows Lenovo Smartbook – PC World

Qualcomm Shows Lenovo Smartbook – PC World.

This was my “secret” project from December 2008 to September of this year when I moved off of the project to the Global Digital Marketing role. Previewed today by Qualcomm by their CEO Paul Jacobs. Stay tuned. This is a very interesting product. What is a “Smartbook?” — take a Netbook and connect it via 3G to the Internet and run it on a super long battery life  ARM processor with HD Flash video and optimize the whole thing for a cloud computing experience. The design on this baby is stunning (but I am biased).

Forbes.com has more details. I’ll tell the full insider story at CES in January.

A Review of Windows 7 – WSJ.com

Sorry to turn into a Lenovo-shill, but hey, if Walt Mossberg acknowledges that Win 7 on a Lenovo restarts faster than a Mac — well I’m just saying ……

“Speed: In my tests, on every machine, Windows 7 ran swiftly and with far fewer of the delays typical in running Vista. All the laptops I tested resumed from sleep quickly and properly, unlike in Vista. Start-up and restart times were also improved. I chose six Windows 7 laptops from different makers to compare with a new MacBook Pro laptop. The Mac still started and restarted faster than most of the Windows 7 PCs. But the speed gap has narrowed considerably, and one of the Lenovos beat the Mac in restart time.”

via A Review of Windows 7 – WSJ.com.

The Original IBM ThinkPad | A Continuous Lean.

“This is the notepad (the pencil and paper kind) that in the late 80s / early 90s inspired an IBM researcher to name the company’s new mobile computer the ThinkPad. To me, the IBM ThinkPad was the classic laptop computer to have. At least that was the case until I went full time Apple and the Chinese got a hold of the brand. At any rate, it is interesting to see the little promotional give-away that inspired a massive brand.”

Thanks to Simon Anderson for the tip

via The Original IBM ThinkPad | A Continuous Lean..

Reducing boot times on PCs — Lenovo’s Howard Locker

Howard Locker carries the wonderful title of Master Inventor at Lenovo and is one of the more engaging and smart people I know inside the company. We recently announced our Enhanced Experience initstive to optimize the upcoming Windows 7 release on our ThinkPads and IdeaPads. I admit I was a little skeptical — was this “Ammonia D” marketing? — then I saw Howard quoted in ComputerWorld talking about the actual steps he and his team did over three years to drive every millisecond out of the boot sequence.

Kevin Beck and Kevin Walker in Lenovo Training Solutions pointed a camera at Howard this morning and got him to explain some of what he and his team did to reduce boot times.  Getting wireless drivers down from five seconds to a few milliseconds ….. I love this stuff. Matt Kohut at our Inside the Box blog also delves deep into the boot time issue.

Windows 7, Lenovo, and the Death of Crapware

“Lenovo’s additions, by and large, actually increase the value of their PCs to users. This is not usually the case with PC makers, in my experience.”

Interesting piece on Crapware — the software applications, trials, and other non-OS software PC makers put on their PCs to subsidy costs; and the suite of system level utilities Lenovo puts on ThinkPads – ThinkVantage technologies. Win7 puts an new emphasis on our system level tweaks to improve boot and shut down times.  My X200 can take up to five minutes (I need to time it) to fully boot (and longer after than to light up enabling applications such as my VPN) so boot time is a major issue with an “always on” experience.

This time Lenovo is hammering hard on stuff the user will never see, but will experience as drivers are streamlined, and system level tweaks are making a huge difference.

via Windows 7, Lenovo, and the Death of Crapware.

Shameless ThinkPad promotion

Okay, so I get grief for talking about fishing and shaving the dog’s butt on this blog by people who for some resason think that the guy who does digital marketing for the company that makes ThinkPads is going to blog about ThinkPads. No way! Ok, so sure, I try not to get all spammy and promotional for the company that pays my paychecks, but every so often we do something that reminds me why I here and glad to not be there, and that’s my simple love for classic stuff that works, is designed by people who care about what they are making, and carries a kind of craftsmanship that I sure as heck didn’t get from my rental car this week.

For the last year I’ve had a serious love affair with my ThinkPad X200S — a bad ass little ultraportable with a 12 inch screen. I love it so much that I just juiced the hard drive to 320 gigs and am tempted to go buy some more memory to make it fly …

But then this came along. Just another ThinkPad?

This is the T400s. The T-series is our bread and butter ThinkPad — the one our corporate users roll out to their employees. If you are reading this post on a ThinkPad your IT department gave you then you are probably reading it on a T60 or a T61. It’s what I was given at IDG in 2005. If you bought it yourself, or are a big traveller, then you may be on an X200 like me, or an X60-61.

So why am I getting all spammy and in your face about just another black laptop?

Ah ….. This thing took all the glory of our X300 — the notebook Businessweek called the Perfect PC — and puts it into a serious heatseeker of a laptop. You can, if you are inclined to spend the big dollars, make this thing behave like a serious workstation. Configure it with a big SSD drive, max the RAM and you’re talking one of the most powerful laptops ever conceived. Super thin, and loaded. I could see toting this around for the next two years with never a regret.

I’d dumping the X200 for this. Listening to my buddy David Hill go on about the design enhancements– the interior design — not the skin, the bling, the crud that our competitors seem to think makes idiots buy PCs, but the internal genius… in this. I personally love the consistency of our design, I just need to figure out how to show you the inside genius.

Want one? Send me an email for my employee purchase code.  dchurbuck AT lenovo.com. Here’s David on the keyboard.

Definition of mixed emotions

ThinkPad tablets have been installed in the player’s lockers in the new Yankee Stadium (aka “The New Toilet” to Red Sox fans).

Seeing ThinkPads deployed in an innovative way makes me glad.

Seeing them in Jeter’s locker makes me squirrelly.

Check out the video at MLB.com at 2’50” for the sighting in the wild.

Thanks to GottaBeMobile.com for the pointer.

Interactive television and Lenovo — The Advertiser

Two colleagues, one current, the other former in an article about the new interactive model of advertising on the old medium of television. Former PC Week, McKinsey and CMO Magazine colleague Rob O’Regan writes the February cover story for The Advertiser. Nut graph:

After years of fits and starts trying to turn the concept of interactive TV into a broadly based reality, a collection of service providers, technology companies, agencies, and marketers finally seems to be making some legitimate headway in transforming TV into a more addressable, more targetable, and more measurable advertising medium.

Sure, we’ve seen this dance before. For years, we’ve been hearing promises of two-way engagement, better buying and measurement systems, and addressable ads for TV viewers. But real milestones have been elusive in an industry known more for inertia than innovation.

Something feels different now, however.

Rob quotes Gary Milner from Lenovo who ran our trial on GoogleTV last year with great success. Gary, as noted earlier, is blogging at The Digital Difference.