Blog Bucks?

Talking on the phone the other night to an entrepeneur building a very cool web-based collaboration tool and he mentions he heard that John Batelle is raking in “$30,000 to $50,000” a month from his excellent Searchblog.

Wow. In another recent conversation another very prominent blogger told me his efforts yielded him $2,500 last month.

That’s a pretty big gap. Both sites use Google AdSense. There’s one source of revenue. My personal experience with Google — not on this blog — has been about $300 a month from a million pageviews. So obviously I’m doing something wrong with my AdSense placement on the other site, or my audience isn’t compelled to clickthrough too much due to the niche bias of the site’s topic.

Both Batelle and my unnamed friend also use some pretty interesting “buy it yourself” ad placement services. BlogAds and AdBrite. My anonymous friend, who blogs in addition to a day job, says he has to turn away pretty lucrative sponsorship offers because of a conflict of interest with the day job. So, his financial potential could be up to $5,000 a month.

Monetizing blogs through impressions seems to me to be a short walk off a long pier. My experience with ecommerce affiliate programs is that they do not work. Period. Sorry, but my five-year’s experience with commerce affiliate program is a case study in how to piss off a partner.

And if I had to name the number of sites I see using CafePress to sell thongs with their logos on them …..

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Blog Bucks?”

  1. I am sure I am missing something here, but looking at Batelle’s Searchblog I am only seeing 2 Google Ads and a sponsored link. If he is making $30k from that then there is a secret that he needs to keep to his grave. I have no doubt that he pulls a lot of traffic, but pulling enough to make that money off of 2 ads seems a bit unrealistic.

  2. I agree. No way. Which is what I said to the original source.
    Who, knows, maybe there is something secret going under the surface. I do think the “sponsor this site” service Batelle uses, AdBrite, is worth looking at. And another contender is BlogAds.

    Dvorak’s blog has an interest discussion about ad tags and his experiences implenting them into WordPress.

    I just see no way, no how, even with a renaissance in online advertising, that a blog can rake it in. I’ve got a site with 1.5 million page views per month, and believe me, it’s making some nice money from AdSense, but not enough to crow about.

  3. Yeah, the Batelle number must be wrong. I checked Alexa and he’s got some good reach, but he’s ranked 20,000. One of my sites is ranked about 75,000 right now. My numbers don’t scale to his and Wi-Fi (my niche) gets about 7,000 daily page views and the keywords are quite expensive over at Google.

    Om Malik is getting 350,000 page views a month, he says, and he’s only breaking even on hosting and bandwidth costs.

  4. It is unbelievable that $30,000 to $50,000 a month from the Blog site.

    Could it be japanese Yen; Perhaps Indonesian Rupiah?? Yes, I been checking around, I am told that those who made $300 from Google Adsense..have
    over millions of pages Views or Hits.

    If that is true; Well, that means that all the rest of the Blogger’s are having millions of pages Miss!! mindful about the Internet..the electronic Mask!!

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