Talking on the phone the other night to an entrepeneur building a very cool web-based collaboration tool and he mentions he heard that John Batelle is raking in “$30,000 to $50,000” a month from his excellent Searchblog.
Wow. In another recent conversation another very prominent blogger told me his efforts yielded him $2,500 last month.
That’s a pretty big gap. Both sites use Google AdSense. There’s one source of revenue. My personal experience with Google — not on this blog — has been about $300 a month from a million pageviews. So obviously I’m doing something wrong with my AdSense placement on the other site, or my audience isn’t compelled to clickthrough too much due to the niche bias of the site’s topic.
Both Batelle and my unnamed friend also use some pretty interesting “buy it yourself” ad placement services. BlogAds and AdBrite. My anonymous friend, who blogs in addition to a day job, says he has to turn away pretty lucrative sponsorship offers because of a conflict of interest with the day job. So, his financial potential could be up to $5,000 a month.
Monetizing blogs through impressions seems to me to be a short walk off a long pier. My experience with ecommerce affiliate programs is that they do not work. Period. Sorry, but my five-year’s experience with commerce affiliate program is a case study in how to piss off a partner.
And if I had to name the number of sites I see using CafePress to sell thongs with their logos on them …..