Tip of the hat to Rafat — I found this news at paidcontent.org.
Whoa. Active M&A season in the world o’content. First Dow pays a big price for Marketwatch, now the Times snatches up About (nee’ The Mining Company).
I’m not, and never have been, a big fan of About.com. (the guides don’t add that much value and the click-throughs are irritatingly framed) But there’s no fighting the reality that guides have always been a big draw for the masses. They made Scott Kurnit wealthy, and About.com was Tom Rogers big Hail Mary acquisition when he was helming Primedia. How this integrates with the NYT.com and Boston.com hasn’t penetrated my thick skull yet. In any case, it is a big step up to the plate for NYT Digital and signals aspirations far beyond making a buck off of their morgue and ad impressions.
It’s all beginning to feel very 1996 all over again. The interesting thing, Google IPO fever aside, is the action is in the acquisitions, not the offerings. With About.com done, what’s next on the M&A radar?