“Make no mistake; comments are a good thing, and to be actively courted whenever possible. But don’t make the mistake of making them out to be something they are not – a pass/fail metric for you efforts.”
Stephen O’Grady of Redmonk, blogging at Tecosystems, takes exception to my assertion that “comments are king.” I agree with his point that comments are not the be-all measure of success, and that too many comments can cause a loss of audience connection, and further, that comment counts are not a measure of one’s own commentary on other blogs. While Stephen gives a nod to metrics tools such as Google Analytics and Feedburner, I still think we’re both looking for a measure of merit that may not exist other than the satisfaction of good old fashioned writing, commentary, and interaction on our own terms. Good post, go read it.