Ten Predictions for 2007

Get ready to laugh. Here is my obligatory foray into the trite, predictable and erroneous.

1. 2007 will mark a return to analog media and face to face community.
2. The Web 2.0 bubble will deflate, not burst, stranding a few acquirers who paid outrageous amount for unprofitable services.
3. The IPO market will remain moribund, limiting the exposure of the Web 2.0 bubble popping to the few companies capable of making acquisitions.
4. Vista will not drive a significant hardware replacement cycle among small businesses and consumers.
5. Online advertising rates will rise at least 15% due to declines in page views, the inability of metrics solutions to track AJAX page refreshes, and a pending love affair by corporate advertisers with video advertising.
6. Yahoo will end the year up in terms of its share price thanks to improvements in its paid search model due to Panama and a new executive team.
7. Yahoo will acquire CNET or Ziff Davis, marking a deeper committment to a content model versus a search model in light of Google’s major lead and brand strength.
8. VOIP will double its consumer household penetration causing further agony with the Bells.
9. Online collaborative services will go mainstream following a terrorist threat or incident which significantly disrupts travel and makes work-at-home and remote meeting capabilities a must-have for uninterrupted business continuity.
10. AOL will be acquired. By whom I cannot say, but I’d put bets on Microsoft or  News Corp.

Author: David Churbuck

Cape Codder with an itch to write

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