Nathan Gilliatt has a great post on passengers finding their voice during a customer service melt-down. This is in the context of the American Airlines incident a few weeks ago, and probably applies to last week’s JetBlue debacle.
1. Blogs can give anyone a voice, even non-bloggers. Comments on an easy-to-find blog can become a platform for angry customers.
2. Angry customers can use social media to organize themselves against you.
3. Mobile phones give customers access to mainstream media now.
4. Camera phones are everywhere (and digital cameras are standard issue for vacations). If anything visually interesting happened on those planes, someone probably took pictures. Don’t be surprised if they pop up on photo-sharing sites soon.”