I’m happy to point out that we commenced voting today on 18 finalists selected from more than 6,000 contestants vying for one of three chances to run with the Olympic Torch next spring in China.
On August 8, at the one-year out mark from the beginning of the 2008 Summer Olympic Games in Beijing, we commenced an ambitious global contest with the help of Google to build awareness of our global sponsorship of the Games.
So, for the last two months we’ve been taking entries in the form of essays, narrowed that down to 18, and today commence voting on videos submitted by the finalists.
I am very pleased with the results. We delivered well over a billion impressions and gained some very strong results. The strongest result of all, in my mind, in our first user generated content play, was the very high quality of the entries.
Please check them out here and vote for your favorite.