After lugging home ten pounds of catalogues (it must be the holidays, the catalogues are coming on stronger) from the post office on Monday, I declared enough is enough and went to the Direct Marketing Association’s website and paid a buck to get me and my wife’s name off of whatever mailing lists are sacrificing a few trees in our name every year.
Like the DoNotCall registry did to telemarketers, I hope this gives me some relief from the bins of crap that I pull out of the little box at the post office every week and which then go right into the recycling bin.
It felt good. Try it yourself.Â
As a former DMA member, I can tell you they don’t want to send it to you if you don’t want it any more than you want to get it…
Mailing costs, printing costs, etc. make it very expensive to put these together. Pruning their lists isn’t just good marketing, it’s good finance.